Creative and design direction, for 120 sq m covered and 250 sq m outdoors
Role: Creative direction,
Project Direction.
The essence of the design of Fuego Argentino is to embrace and magnetize you with the space, its warmth holds you and within a palette of light and dark colors, the fire and the looks are what flashes.
The space is covered by fabrics that envelop and wander it, fabrics that were designed and made by Argentine hands, inspired by the traditional poncho.
What surrounds the bodies, surrounds the space. Fuego Argentino’s team wears uniforms with ponchos that were designed and made with the same materials and techniques of the textiles that embrace the room. The design of the uniforms is a reinterpretation of characteristic garments historically used by gauchos.
On the inside there is a bench that expands itself through the perimeter of the space, which surrounds people and forms a large circle around the fire. The warmth, the union and the feeling of a hug, is taken to all the details of the space.
The interior and exterior, the uniforms, the graphics, everything was thought out, designed
and made by a team of Argentine artists, designers and editors.
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Project design: Foguel Studio
General project assistance: Josefina Barbero
Architecture Consulting: Manuela Madruga
3D visualization: Alfredo Guzmán y VSBL Nacho Fabio
Uniform Design: Sabina Tiemroth
Textile design: Foguel Studio
Textile production: Priscila Estrada, Mario Vucetich, Carolina Salom
Video and photo: Felipe Sanguinetti
Poetic writting for video: Tatiana Perez Veiga
Textile mounting: Julieta Iacono and Luis María Ducasse
Graphic design stage 1: Fran Ganado
Graphic design stage 2: Paz Miamor
