Eugenia Foguel is an artist and art director based in Buenos Aires, Argentina, working for local and international projects.
She studied Industrial Design at University of Buenos Aires (FADU-UBA), Scenography at Teatro Colón and Art Direction at SICA.
Her projects approach and juxtapose multiple disciplines: she designs and compones spaces, objects, campaigns, costumes, images, toys, installations and experiences.
Currently she attends to workshops and crits where she deepens her artistic practice.
Her latest Art direction project, a VR (virtual reality) and flat series “Un mètre vignt” was selected to be streamed at ARTE FRANCE and was premmiered at Biennale di Venecia, Sundance, London Film Festival, SWSX, amongst others.
She was awarded a scholarship for an artistic residency at Strzemiński Academy of Art in Łódź, Poland in July and August 2017, given by Fundación ´ace, Panal 361and Mecenazgo, where she developed two projects of intersections between textile art and installation.
Since 2015, she co-directs productions where she develops experimental photography and film projects in collaboration with other artists and designers.
She also designs and produces campaigns and advertisements for big companies such as Coca Cola, Asepxia and Banco Galicia, amongst others.
She designed the costumes for “Diógenes al Sol”, a performatic installation held in FIBA X (Contemporary Dance Festival, 2015), written and directed by Juan Pablo Gómez and Celia Argüello Rena
She designed the installation for “Proyecto Diógenes” in “Casa Tomada” at Casa del Bicentenario, Buenos Aires, november 2016.
From 2014 till now, she has been in charge of the production design of viral Coca-Cola´s campaign: “El llamado de Papá Noel”. It was widespread over more than 30 countries, reached 4.000.000 visits in 10 days and won more than 23 awards on advertising and digital marketing contests.
For Cinzano, a beverages brand, she designed events held in Villa Crespo, Buenos Aires and in Mar del Plata, both events were a homage to traditional craft in Argentina.
In editorial, she designed sets and objects for several magazines and newspapers, including La Nación, Ohlalá and Catalogue Book.
In 2014 she collaborated with El Espartano with her design collective “Maxikiosko” in the design of a livable lamp, which was presented with a performance at FADU-UBA.
Her drawings and illustrations were sold in the USA, stamped in pillows and sold across Argentina.