Coke XMAS 2016 | Helpers


Santa Helpers

Digital Campaign

Role: Production Designer
Agency: Mercado McCan + Asombro Extremo
Client: Coca-Cola
Production House: Volcán | Marianela Laura Depetro, Leticia Bobbioni, Eugenia Foguel

PRESS
Production design: art direction, stage design and costume supervision for interactive campaign “Santa Helpers”, on its 3er year.
This campaign was widespread over more than 30 countries, reached 4.000.000 visits in 10 days and won more than 23 awards on advertising and digital marketing contests.

  • Lapiz de Oro
  • Lapiz de Platino
  • 3 premios Clarin Oro
  • Oro en AMDIA
  • Gran Prix en AMDIA
  • Premio Mercurio de la AAM
  • 2 Ojos de Iberoamérica Oro, entre otros.
TECHNICAL INFORMATION

Client: Coca Cola
Agency: Mercado McCann + Asombro Extremo
Production house: Volcán

Direction: Leticia Bobbioni
1st AD: Andrea Bendrich
2nd AD: Debora Giammarini
Script: Angeles Fernandez para Mercado McCann

Production design: Eugenia Foguel
1st AA: Ana Paola Guzmán Céspedes
2 nd AA: Juan Manuel de San Bruno, Enrique Martinez Baroni
Prop Master: Ezequiel Rodriguez Broggi
Graphic Design: Melisa Perez Santoro de MINOco
Storyboard: Guido Santangelo

DP: Alejandro Reynoso
Cam: Alejandro Reynoso
AC: Julia Buratovich
Data Manager: Juan Samyn

Gaffer: Pablo Acatto
Grip: Agustín Boero, Karen Viviana Cortés Toquica

Production: Carolina Farinella
AP: Milagros Abate
Studio: MAKKA

Edition: Andrea Bendrich
AE: Laura Gismondi
Color: Rodrigo Silvestri para Barco Digital
VFX: Barco Digital

Direct Sound: Tomás Portías
Sound Design: Amalia Fishbein

Actor Coach: Victor King

Photography: Marianela Depetro
Assistant: Mauro Huarte

Catering: Federico para Eventos Sol de Abril

Special thanks: Sebastián Toro, Roberta Sanchez, Familia Triolo.

BACKSTAGE

Aplicación en redes

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