Art direction for Collection launch

Role: art director for branded content for Truekind
Photography: Norman Wong for KZM Agency

Art direction from end to end: from concept to final delivery of images for assets creation. This project started with a product brief and a series of attributes that we transformed into a visual concept and an aesthetic proposal. This process implied leading kick off with the production company, follow up of pre- production stages, models selection, feedback on scoutings and remote monitoring of the production held in Toronto, Canada.
María Murga Gil, Sergio Pellín, María Teresa Gomez, Marcia Dellarosa.
Norman Wong para KZM Agency